ZoomInfo MarketingOS

Any marketer knows that finding the best ideal customer profile (ICP) within an organization can be challenging. Especially in a world of disparate data, understanding who to contact, when, and where can seem nearly impossible. Enter ZoomInfo MarketingOS. MarketingOS helps account-based marketers (ABM) and demand generation marketers target, engage, and convert leads to buyers through personalized engagements across multiple channels such as display advertising, email, paid, social, website chat, and website conversions. Backed by the world’s largest collection of B2B contact data, this solution takes any marketing strategy to the next level. Why MarketingOS? The promise of ABM is unfulfilled. ABM promised to bring marketers closer to their sales teams and target specific accounts together as one connected revenue team. Up until now, that promise is completely unfulfilled due to poor data quality and the lack of orchestration between marketing and sales with current ABM solutions. Current ABM solutions built on stale intent data have led teams to work in silos, which has diminished performance and created a disjointed buying experience for customers. That all changes today. ZoomInfo’s MarketingOS is a modern go-to-market ABM platform that brings together best-in-class intelligence with comprehensive data management and workflow optimization to drive high converting marketing programs at scale

How MarketingOS Works 1.

Discover who is in the market — Target the right accounts using predictive discovery by leveraging advanced analytics and the data available to ZoomInfo.

2. Create and manage Audiences — Easily and intuitively build and manage Audiences of accounts and leads for digital marketing on DSP, Social, and other channels

3. Build and manage campaigns — Quickly launch and manage campaigns across digital channels including social media and ZoomInfo’s in house DSP.

4. Report progress — Access detailed reporting to assess the performance of campaigns, the audiences in those campaigns, and ad spend.

Key Benefits World Class Connected Data Zoominfo has spent the past decade building the world’s largest and accurate collection of B2B contact data to fuel sales representatives with the information they need to generate more revenue in less time. This same database is behind MarketingOS, so marketers can experience the same level of accuracy and target the right accounts, at exactly the right time. Reach Buyers with Ease ZoomInfo’s patented AI technology, predictive scoring, robust analytics, and workflow orchestration serves up your next best customer, with no additional work to be done by you. Plus, a streamlined process will enable your team to ultimately drive more revenue. An All-in-One Solution MarketingOS consolidates all marketing efforts into one core solution. Marketers now have the power to create, distribute, and optimize across native engagement channels such as website, social, lead forms, and more from one solution. A Comprehensive Buyer Journey From problem recognition, to conversion, MarketingOS can power your funnel strategy from top to bottom. Automate leads in front of the sales rep, while running an automated marketing play. Plus, detailed reporting makes performance tracking simple and effective. Key Integrations MarketingOS is compatible with Eloqua, Hubspot, Salesforce, and Marketo, so your teams can further customize your workflows and sync your data across multiple platforms